This industry section is intended to assist the key personnel involved in these various stages, particularly brand owners and packaging designers - those that are responsible for a product's labelling.

Why is labelling such a crucial part of the steel can recycling process?

According to a NEWSPOLL SURVEY (August 2001), 56% of consumers nominate a product's label as the place where they find most of their recycling information.

Therefore, labelling is essential to increasing consumer awareness about the recyclability of steel cans. The more brand owners include the new Recyclable Steel Logo on the labels of their steel canned products, the higher consumer steel can recycling rates are likely to be.

In this age of green marketing, including the Recyclable Steel Logo on your steel packaging may provide the competitive advantage you've been looking for.

Take a look at the new Recyclable Steel Logo and find out just how you easy it is for you to showcase the logo on your product labelling!

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